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Brexit trade offs

One year on from the Brexit vote, is the business outlook any clearer now that negotiations have officially started? An inconclusive general election, the rise of a united, hard-left opposition, the emergence of a strong French president and the UK prime minister’s loss of credibility may have changed the negotiating environment. Should companies act now, plan for later, wait and see, or ignore developments?
The FT’s six Brexit scenarios (and this video) provide a useful starting point for consideration. At one end of the scale is the ‘clean exit’ or ‘No Deal.’ According to this scenario, almost every sector and business would face disruption, while leaving residents in the UK and Europe at the mercy of their host country. ‘A self-inflicted wound of historic proportions,’ concludes the FT. A less conflictual, but still hard, Brexit would be the ‘Divorce-only agreement.’ This highly protectionist outcome would require an interim arrangement relying on WTO trade rules, but would allow the UK to negotiate its own non-EU trade deals and devise new state aid rules. A ‘limited tariff-free deal’ would also give the UK freedom to sign trade deals, but would subject British companies to EU custom and regulatory checks, while the financial services sector would lose its ‘passporting rights.’
A Far-ranging trade deal would limit UK sovereignty, in particular over immigration, although freer labour movement would also benefit business. A Customs Union arrangement would be smoother, though not frictionless, and be welcomed by manufacturers. However, this outcome would negate a large part of the Brexit rationale of allowing the UK to negotiate its own trade deals outside the EU. Finally, membership of the single market would maintain the regulatory harmony and free labour movement that companies want, but the outcome would feel like the UK had remained in the EU but without a say on policy.


Uber not alles for corporate leaders

‘Imitation may be the sincerest form of flattery, writes Andrew Hill, the FT’s management editor, ‘but it is the most dangerous form of leadership development.’ He draws important leadership lessons from the management turmoil at global taxi firm Uber (whose founder Travis Kalanick has just resigned) which stands ‘accused of ignoring sexual harassment complaints, putting driver safety at risk and misleading regulators.’

A company that in eight years has achieved a $68bn valuation will inevitably win admirers and imitators. Many see Uber’s style of hustling, confrontation and dog-east-dog competitiveness as something to emulate. ‘There must be thousands of Kalanick clones out there who saw the way the Uber founder’s aggressive approach and mimicked it at their own companies,’ writes Hill.

For some, the Kalanick approach will be celebrated. Others will concede that it is an unfortunate but necessary by-product of driving ambition; at the very least, essential for survival. They point to Steve Jobs as the classic example of bad behaviour that is excused in the bigger Apple story. But is success and insufferable arrogance two sides of the same coin? Bill Gates is quoted as saying: ‘So many of the people who want to be like Steve have the asshole side down. What they’re missing is the genius part.’

The article carries a warning for slavish and lazy imitators (typically describing themselves as ‘the Uber of…’ ). A rotten culture left unchecked can eventually destroy a promising company. Some 15 years ago, escalating accounting fraud at much-admired WorldCom led to its bankruptcy and jail for its CEO. Suddenly the company ceased to be a role model for thrusting capitalists.

With Kalanick's departure can Uber change culture? Some basic management guidelines would certainly help: ‘set clear standards, measure compliance, reward those who live up to the new rules, get rid of those who do not.’ But change, as always, must start at the top.

 


The Brexit election: another fine mess

Seldom has the political cliché that ‘a week is a long time in politics’ been so true, as this discussion between FT editor Lionel Barber and political commentator Janan Ganesh explains. Last week, an all-powerful British Prime Minister was scheduled to meet the new French president who some felt would struggle to muster his own parliamentary majority. Today, the opposite, and more, prevails. This reversal of fortunes underscores important lessons not just for politicians, but risk managers and senior corporate decision makers trying to make sense of events.

First, received opinion, whether from polls or pundits, is still just opinion. As the respected US psephologist Nate Silver points out in his First Rule of Polling Errors: ‘polls almost always miss in the opposite direction of what pundits expect’. For business leaders, it’s sometimes wise to take the political temperature oneself. Although admittedly unscientific, simply talking to voters or customers without prejudice, and asking what they and their friends are thinking and feeling might just reveal something your market research is missing.

Second, look for deeper causes. Theresa May’s campaign was undoubtedly awful. But does that alone explain the outcome? With 42.4% support, it was one of the Conservatives party’s highest ever vote tallies. Perhaps it could have edged up a couple more percentage points, but the more significant factor was a 10 percentage-point surge to 40% for the opposition Labour party led by a largely unreconstructed socialist Jeremy Corbyn. For many, especially voters under 45 years old, the ideological wars of the 1980s are ancient history. The winning idea of that era, free-market meritocracy, like all ideologies, eventually loses some of its intellectual vigour. Its benefits are taken for granted; its failings—a global financial crisis, corporate corruption, stagnating household incomes and soaring executive pay—are ongoing sores. The anti-market backlash may have further to go.

Third, the investment future seems as unpredictable as ever. A united Labour party has the political momentum (in all senses) and would relish another contest with a weak divided government that is about to embark on its quixotic Brexit journey. A Corbyn-led government arguably represents a bigger threat to business than even a botched Brexit. Though the worst may yet be to come, political fortunes can also reverse in surprising ways. The UK election has been interpreted (albeit on shaky evidence) as a call for a soft Brexit. The election fallout could change the dynamic in negotiations with the EU where some leaders welcome a relatively straightforward departure as an opportunity to get on with ever closer-union for an inner core. The added threat of a hard left Britain emerging from the chaos might even focus minds on minimising the disruption.

 


Populism and its dangers

Free-market democracies have seen a wave of populism, from the far right, far left, and religious parties, lapping the defences of western political systems. Populism has enjoyed huge success from the US, across Europe, to Russia. Even the success of centrist Emmanuel Macron in France’s presidential election should not obscure the strong showing of his Front National opponent. Now, UK voters go to the polls in a febrile atmosphere in which a far-left message is proving to be alarmingly potent. One thing that populists share is their disregard for the fundamentals of free-market economics which has helped companies thrive for many decades.

It’s therefore worth corporate executives and investors pondering the damage that populism can wreak once it has taken power. The FT’s account of developments in two democracies, Turkey and Venezuela, illustrate those all-too-familiar paths to political and economic ruin. This short FT documentary describes how citizens of formerly oil-rich Venezuela (for long an inspiration for western-based socialists), are now scrambling desperately to find bread and medicines. Meanwhile, the political regime in Turkey is firing or imprisoning political ‘opponents,’ by the hundreds of thousands. This is sure to affect the country's economic and investment prospects too. As the FT’s Chief Foreign Affairs correspondent argues, ‘Turkey’s slide into a repressive autocracy serves as a warning to American citizens’ too.


Here we go again? The dangers of consumer debt.

After the 2008-09 financial crisis, policymakers said they had learned important lessons and vowed to check the uncontrollable build up of debt. Regulators promised to clamp down on complex syndication tricks and banks agreed to end unscrupulous lending practices (though not all did). CEOs and risk managers, not directly linked to the financial sector, were also taught a vital lesson: to scrutinise credit default data for signs of a broader economic malaise. Three important FT articles shine light on these developments in the US, UK and China. The warning bells are ringing louder.

In the FT’s Big Read, Ben McLannahan in the US writes of ‘a seven-year boom in car loans that has strong echoes of the pre-crisis mortgage frenzy’. Intense competition among finance companies has again led to relaxed underwriting standards, this time pushing up outstanding auto loans by 70% since 2008 to a new high of $1.17tn. Total household debt is at a record, $12.7tn. Delinquencies are rising and car values are falling, thus trapping consumers with unsustainable loans, and leaving lenders scrambling to reduce their exposure.

Although car loans are still much lower than the $9tn mortgage market, the article notes that 90-day overdue debt is at its highest in six years, while ‘deep subprime’ has risen from 5.1 per cent of total subprime deals in 2010 to 32.5 per cent last year. Recovery rates for some lenders have fallen below 50 cents on the dollar. A potential bust could hurt the US economy badly.

Regulators appear to have been remiss. Auto dealers escaped Dodd-Frank constraints as the focus of concern turned to misleading advertising rather than payment affordability. Loan repayment periods now stretch out for years while contracts allow excessive high loan-to-value, and debt-to-income, ratios with obvious knock-on risks. Also like subprime mortgages, car loans have been sliced up, repackaged and syndicated so it’s hard to know who ultimately owns what debts. Big banks say the risks can be contained. Wells Fargo, for example, has reduced its exposure by 29 per cent from a year earlier. But is it too little too late?

Borrowed time

A similar consumer debt story is emerging in the UK’s credit card market. As in the US, lenders have been fighting for customers in an era of low interest rates. But outstanding credit card debt has risen steadily since the crisis, with 64 million cards now carrying some £68bn in debt. A sluggish economy has left 8.8m people relying on credit to cover everyday household expenses, while 3.3 million borrowers pay more in interest and charges than principal over an 18-month period. The government says ‘a repayment plan backed by law will help households with serious debt get back in the black in a more manageable way’ the FT reports. It sounds like a managed default.

Finally, an in-depth FT analysis of China’s property boom considers parallels with 1980’s Japan and its ensuing ‘lost decades.’  Put simply, ‘China has halved its growth rate and doubled its debt over the past eight years.’ Overall indebtedness has risen from nearly 200 per cent of GDP in 2010 to 250 per cent today. Non-financial corporate debt-to-GDP ratio has also reached 155%, similar to 80's Japan. Classic warning signs are cropping up everywhere: in soaring costs of specialist teas, fortunes paid for art, and the cost of a 100 sq. metre Beijing apartment that is 50 times the local annual average income. A crash would severely harm the global economy: China accounts for 40 per cent of global growth, and 20% of US imports (as did Japan in the 80's). But at least China’s authorities are prepared to crack down on speculative behaviour with ‘a formidable arsenal of weaponry.’


Crisis management or poor planning?

Here's a question for corporate leaders: When is a crisis not a crisis? FT management editor, Andrew Hill, pours cold water on the crisis management culture and its consultants. True, there are genuine crises—an unheralded event such as the Fukashima nuclear accident or a response to sectoral disruption, as faced by Nokia—but ‘genuine internal crises came around about once every 15 years’ says one CEO. Corporate leaders have ‘fetishized’ crisis management, partly because of the appealing idea that a crisis always represents an opportunity – though mainly for crisis management specialist. They have ‘an interest in fostering a nervous sense of constant uncertainty,’ Hill writes, aggravated by the concept of never-ending disruption.’ Worse, some ‘managers assume they must foment a sense of crisis to get anything done.’ Too often, it’s just ‘an easy excuse for self-inflicted failures.’

Whether James Quincey, the British born 51-year-old new CEO of Coca-Cola, turns to crisis mode will be an interesting test case, given the challenges the company faces. According to the FT’s Monday Interview, these include: refocusing on its core function of developing and marketing drinks rather than distribution; consumer pressure for greater variety and nutrition; regulator pressure to tax sugary drinks (which represent three quarters of Coca-Cola’s sales volume); and falling sales as a consequence of less thirst-inducing online shopping.

Perhaps most challenging is repositioning a brand that for decades has been a byword for US-led globalisation. Once a brand leader, Coca-Cola has slipped to 27th over the past decade, according to BrandFinance rankings, and its share price has underperformed that of its rival PepsiCo. ‘A brand has to stand for something’ says Quincey. But the backlash against its Super bowl ad suggests that not everyone agrees with the company’s message of inclusivity and diversity. Like many other big companies, Coca-Cola was also caught in a political cross-fire during the presidential election. On the one side, there are important policy areas, such as an anti-obesity drive, where government relations is vital; on the other side, many anti-Trump consumers want the company to distance itself from the new administration.


WannaCry havoc and let slip a cyber war

An estimated 1.3m systems remain vulnerable to the recent WannaCry ransomware attack, though the dangers may be receding for now. The world’s most powerful governments, intelligence services and some smart cyber freelancers are on the case of what is probably an organised crime group. Its ransom demands have so far netted a mere $40,000-worth of bitcoins --so perhaps not the most impressive risk-return KPI -- though that could yet change. Future attacks may be more discrete and targeted, and equally dangerous, and leave companies to fend for themselves.

Indeed, there were almost 200 high-level cyber attacks in the UK in the last quarter of 2016 alone, and many more in the US and EU, most of which did not hit news headlines. In some cases, organisations are known to have quietly paid large ransom sums to recover their files. They could have reduced the risks with some basic precautions. In an FT opinion piece, Keren Elezari, of Tel Aviv University Interdisciplinary Cyber Research Center, advises companies to update legacy software, install end-point security measures, and, crucially, educate users about the risk of opening email attachments, clicking links or running unauthorised applications.

FT|IE Corporate Learning Alliance’s Cyber security programmes have also strongly warned about employee carelessness. ‘Cybersecurity is not about making machines work better. It is about preventing people…doing mindless things with computers, wittingly or otherwise.’ That means viewing staff as a ‘first line of defence’ rather than ‘the weakest link.’ Companies that remain complacent may soon find it harder to get insurance, and could suffer significant legal and reputational damage. At least they will have Maija Palmer’s cybercrime survival guide to help them through the worst of it.

 


France’s last-chance Salon

The election of independent centrist Emmanuel Macron as President of France will have come as a relief to companies across Europe. But ominous clouds remain on investor horizons. Gideon Rachman, the FT’s chief foreign affairs commentator, reports that the new president  faces a monumental challenge: re-invigorating both the French economy and the European project. At home, he must deal with unaffordable public sector spending (at 56% of GDP) and an over-regulated private sector, including the 35-hour working week. Strikes and street protests are sure to follow any serious reform attempts. Moreover, his new, ‘En Marche!’ party is unlikely to get the parliamentary majority he will need to push through serious change and face down demonstrators, forcing him to assemble a broad coalition, possibly headed by a centre-right prime minister.

Success in domestic economic reform would help President Macron persuade Germany’s Chancellor Angela Merkel to loosen austerity and relieve some of Europe’s populist tensions. But failure could have severe consequences for business and wider European economies. Macron’s election could represent the European establishment’s last stand against resurgent nationalism, populism and protectionism.

Rachman is right to see profound risks to free-market democracy. As the FT’s election analysis reveals (in some very useful charts), Le Pen’s second round boost came mainly from conservative Fillon supporters (effectively allowing Le Pen to break through into the political mainstream), and from ‘far left’ supporters of socialist Mélenchon. Thus a staggering 43% of French voters have supported the political extremes, and more than one third rallied to the far right.

The French vote is no anomaly. A breakdown of voters by education (a proxy for a range of beliefs and circumstances) reveals that Macron attracted 84% of most educated voters, with similar support among those with higher income and social class. This mirrors the breakdown of voting patterns in the recent UK Brexit vote, the Netherlands’ referendum and the US presidential election, suggesting that the same anti-establishment, anti-globalisation sentiment is spreading across western economies.

More fascinating insights into how globalisation is dividing France can be found in this this review of geographer Christophe Guilluy's new book The Twilight of the French Elite (untranslated).

 


Is it time to invest in labour-saving technology?

Labour shortages, technology and government policy intersect in these FT articles on the post-Brexit demand for skilled workers. The FT’s employment correspondent, Sarah O’ Conner, writes that (despite the hopes of many Brexiters) expected staff shortages may not raise wages, as employers look to labour-saving technology where possible to fill the gap.

The FT reports here how a Lincolnshire farm in the UK is using a new generation of robots for rudimentary tasks such as transporting strawberries and weeding. Though it may take a decade or two before robots can pick strawberries faster than a skilled human picker, the cost-benefit calculation appears to be moving in favour of the machines. The question for companies is whether post-Brexit,  there will be a fundamental change in the wage structure of their industry before deciding to undertake major strategic investments in technology.

There is precedent. In the 1960's, when the U.S. government sought to placate American workers by restricting immigrant labour from Mexico, farmers changed production techniques and invested in machines, thereby keeping wages low. The technology they adopted already existed, but it was the labour restrictions that had helped make the investment cost-effective. In Japan, where jobs outnumber applicants in many sectors, wage growth remains weak as companies turn increasingly to robots.

O’Connor notes an alarming statistic that employers might bear in mind as they calculate their future wage bill: ‘the average worker in Britain will earn no more in 2021 than he or she did in 2008.’ adding that this is ‘the worst period for pay in more than 70 years and forecasts say the end is barely in sight.’

It’s harder to imagine robots taking over in service sectors. In this case, government policy matters more. Michael Skapinker, FT columnist and executive editor at the FT-IE Corporate Learning Alliance, writes, that issuing so-called barista visas—a two-year post-Brexit visa for young non-UK EU workers—is  an ‘astonishingly complacent idea’ which will not solve the imminent staffing and skills crisis facing Britain’s hotels and restaurants.

 


Predictive text: do CEO letters glimpse the writer's fate?

HR analytics may be a relatively new field, but data-crunching software in the quest to predict, for example, CEO longevity has made some headway, as this FT article by FT technology writer Jonathan Margolis reveals.

Dr Qingan Huang of University of East London’s School of Business and Law claims a 73% success rate in predicting CEO departures, based on his analysis of shareholder letters in some 600 FTSE listed companies in 2002-08. Using Linguistic Inquiry Word Count software, he matches the use of future-focussed and negative words and phrases to eventual outcomes, such as dismissal or voluntary departures Whether or not the methodology is sufficiently robust, one cannot ignore the trend for using ‘scientific method to assess, exploit and perhaps ultimately engineer emotion for commercial benefit’, Margolis writes.

This extends to emotion-tracking technologies, voice analysis and bio-sensors. Just as retailers map out customer lifestyles from their purchases, HR departments are now trying to determine when an employee might quit from observing patterns of sick days.  But as FT|IE corporate learning alliance recently argued: ‘Assuming it was possible to predict when a key employee might leave… why would such information be so useful? Wouldn’t resources be better spent reducing the organisation’s dependence on specific individuals?’

 

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